The rapid growth of the world wine industry has put unprecedented demand on a limited resource - European oak - specifically, Quercus petraea. This oak, commonly referred to as sessile oak or French oak, is a slow growing species that cannot quickly respond to increasing demand. Increasing price pressure will inevitably incentivize exploitation and over harvesting.

This problem is not likely to be resolved in our lifetimes - it typically takes from 80-120 years to grow a European oak tree to the size required for barrel production.

The Rewine process doubles the life of European oak wine barrels and will help reduce pressure on a limited resource. The use of responsibly renewed barrels supports the sustainable management of this vital species.